I help businesses communicate more effectively by delivering content and copywriting solutions that produce results.

  • Effective. I provide copy that motivates action, drives traffic, and increases conversions.
  • Engaging. My writing is tailored to your audience using the latest demographic research.
  • Reinforces your brand. I produce copy that reinforces your brand identity to the reader
  • Fast. Always delivered on time.

Why You Need Great Copywriting

We speak to our customers through our copywriting. When done well, it produces great results:

  • Increased sales.
  • Effective marketing, advertising, and PR campaigns.
  • Increased traffic, conversions, customer satisfaction and website usability.

Unfortunately, creating effective copy can be headache. Market research, organizing data, writing, editing, testing, and revising can eat up a lot of time. That’s where I come in!

I can produce the copy you need and do the heavy lifting for you. I’ll handle everything from the market research to the final testing. You can just relax and focus on your company.
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Copywriting Services

Below, you’ll find detailed descriptions of my services. Use these links to jump to a specific section.

How My Services Work

I want to be proud of the work I produce and I want you to be satisfied with the results. For this reason, all of my services include the following:

Customized Services

All of my services can be tailored to meet the needs of your company.

An Interview

An in-person, phone, or email interview. The goals are:

  • To provide an opportunity for us to be introduced
  • Discuss your company and your copywriting needs.
  • Establish a schedule for our project and communication preferences.
  • Finalize contractual details.

Research

My copywriting is based on extensive research into your company’s brand identity, current marketing materials, target demographics, competition, and industry trends. My findings are summarized and delivered to you in a 1-2 page report.

Writing Samples and Revisions

The project is not finished until you are satisified. You have the opportunity to review everything and I will revise as necessary.

Consulting

A consultation provides you with a thorough analysis of your copywriting needs and a plan of action for your project.

How a Consultation Works

  • Stage 1: An interview.
  • Stage 2: Research. A half-day of research into your company, target audience, and market.
  • Stage 3: Writing sample. I’ll produce a short piece of copy that illustrates my copywriting and markeing recommendations. Together, we’ll review it and I will revise as necessary.
  • Stage 4: Project brief. I’ll write a formal project brief that outlines your copywriting and marketing needs, my recommendations, and a plan of action for your project.

Business Benefits

  • Saves time and money. Ineffective copy can ruin an expensive marketing or advertising campaign. A conslutation gives you a clear strategy, helping to ensure that your project gets off on the right foot.
  • Improves customer relations. A consultation shows you how to improve your existing copy and produce more effective copy in the future.
  • Begins a working relationship. A conslutation helps you decide if my copywriting services are right for you.

Website Copywriting

I provide businesses with website copy that grabs attention, serves their customers, and is search engine optimized.

Grabs Attention

People don’t read websites the way they do other media. Internet users scan a page and if nothing grabs their attention, they move on. If you want your visitors to learn about your product, your copywriting needs to grab their attention and spark interest.

I can help. My website copywriting:

  • Is Written for the web. Concise, informative, and written with users’ browsing habits in mind.
  • Grabs attention. Page titles, headlines, and link-text are crafted to catch the reader’s eye.
  • Draws the reader in. Each paragraph is written to generate interest in the next, guiding the reader down the page.

Usability

Usability refers to how easy it is for your users to navigate your website. A high level of usability leads to increased traffic, repeat visitors, and greater customer satisfaction.

My website copywriting creats a smooth browsing experience for your customers, improving the usability of your website. To do this, I consider a number of factors:

  • Your site’s design.
  • The user-experience your site creates and how it guides users to your products.
  • The browsing habits of internet users:
    • Where users expect to find information.
    • How users scan a page.
    • How users determine if a page contains the information they need.

Search Engine Optimized

Your website needs to be search engine optimized in order for potential customers to find it. Search Engine Optimization (SEO) is the process of fine-tuning a site so it ranks higher in search results.

I can provide your site with search engine optimized copy. This involves:

  • Keyword research. Keywords are words or phrases someone may use when using a search engine. Sites containing those keywords have a better chance of ranking high in the search results. I determine the most effective keywords to use in your website by conduct research into your business, search trends, your market, and competition.
  • Keyword optimization. The keywords are woven throughout the most important parts of your site in a way that is readable and seamless.
  • Code. I provide you with the necessary code necessary to fully optimize the copy on a page.

How My SEO Copywriting Service Works

  • Stage 1: Interview.
  • Stage 2: Research.
  • Stage 3: Writing and revision.
  • Stage 4: Final delivery of website copy.

Business Benefits

  • Increased web traffic. This means more opportunities for sales and an increased customer-base.
  • Customer satisfaction. Usability leads to satisfied customers/users, repeat-visitors, and fewer support.
  • Increased sales. Effective copywriting generates more interest in your products.
  • Brand recognition. More people will see your company’s brand on a daily basis.
  • Enhanced marketing and advertising. Increased traffic expands the reach of your marketing and advertising campaigns.
  • An edge over your competition. Higher search-result rankings mean customers will find your website first.

Case Studies

I write case studies that are well-researched, readable, and ready for your marketing campaign. I manage the entire pricess, relieving you of the burden of selecting candidates, research, interviewing, writing, editing, and revising.

How My Case Studies Service Works

  • Stage 1: Interview and workflow. We’ll discuss your company, your product, what you need the case studies to prove, and how the case studies will be used. I will also need the names and contact information of everyone who will have to sign off on the case study before it’s published.
  • Stage 2: Research. I will research your product and customer feedback, as well as your market and competitoin.
  • Stage 3: Candidates. At this point, you introduce me to potential candidates for the case study or provide me with their contact information. I’ll conduct a brief interview with each and send you my recommendations for your approval. I’ll then finalize the agreement with the candidate.
  • Stage 4: Drafts. I’ll conduct all necessary interviews with the subject and produce the first drafts of the case study. Copies will be sent to both you and the case study subject. I will revise as necessary.
  • Stage 5: Wrapping it up. I will send copyies of the final draft to everyone involved. Based on the feedback I receive, I’ll make the necessary edits and revisions. I’ll secure all the necessary signatures and handle all the paperwork. I’ll then deliver everything to you.

Business Benefits

  • Saves time. Managing the production of a case study is time consuming. My case studies service allows you to focus on running your company.
  • Increased profits. My case studies can enhance your marketing campaign by improving your ability to relate to your customers and show them the value of your product.
  • Speaks to your customer’s needs. My case studies address your customers’ needs and show them that your product is the solution.

Other Services

In addition to consulting, website copywriting, and case studies, I also provide a number of other services.

  • Editing
  • Public relations writing
  • Marketing and advertising materials.
  • White Papers
  • Technical writing
  • Ghostwriting

For more information, please contact me.